implementation of SAP CRM/SD

Customer loyalty and additional customer value are becoming increasingly important for today’s companies. In fact, genuine customer orientation is now absolutely essential.

However, this way of doing business can only be successfully put into practice if the company

knows exactly what the customer wants
is able to translate this knowledge into activities that will have an effect on the customer
is willing to maintain premium performance levels at all times.

Within the framework of customer relationship management (CRM), customer data and customer contacts are filed in a database so that knowledge about the customer can be extended. This data is then integrated and reconstructed so that it is then available at every point in the company in the appropriate form and arrangement.

CRM supports communication within the customer process by providing reliable figures, data, and facts. This draws attention to relationships with a high customer value, and identifies weak spots in the dialog with customers.

Our consultants support you with:

integrating, standardizing, and optimizing customer data
gaining knowledge about customers by analyzing available customer data
drawing up customer-group-specific action concepts in accordance with your corporate strategy
managing customer contacts using contact channels, schedules, and behavior patterns
integrating internal procedures in sales, marketing, and service, as well as during the integration of cross-company customer processes
implementing CRM systems for customer communication, customer analysis, and process integration in sales, marketing, and service.

Thanks to many years of experience in the implementation and integration of SAP products in diverse lines of business, we are able to deliver the results you want in flexible teams, quickly and efficiently. ESPRiT has been a SAP Service Partner since 1996, and a SAP Special Expertise Partner since 2001 for, amongst others, CRM, Business Analytics, ERP Financials, and Supplier Relationship Management.

We create the system solution appropriate to your situation. From the planning to the conceptualization and on to the implementation of the following SAP components:

SAP CRM – sales, marketing, and service functionalities
SAP SD – sales and service functionalities
SAP CRM – call center application
SAP CRM – portal access (SAP Enterprise Portal)
SAP BI – analysis of customer-related information